Behind the scene – Suvi Koponen is the new face of Chloé Eau de parfum
Coty Prestige, a division of Coty Inc., reveals a new advertising campaign for the Chloé fragrance launched in 2008. The heart of the perfume, created by Michel Almairac (Robertet), is modern and sparkling reinterpretation of the rose. It was immediate global success for this fragrance, now ranked amongst worldwide best-sellers.
To celebrate five years of continuous success, Fabien Baron has shot a new advertising illustrating Chloé’s grace and intuitive femininity. In the black and white portrait, Suvi Koponen’s natural beauty captivates, while her smile and spontaneity illuminate the TV spot.
Suvi Koponen’s breakout in the fashion industry occurred in 2005 after she won Finland’s Next Top Model TV show contest. She is now one of the most coveted top models worldwide.
Her rangy silhouette, her freshness and solar energy seduce spontaneously. Simply elegant, she perfectly embodies Chloé’s femininity.
« Chloé has always been a fashion house imagined by women for women », declares Suvi Koponen. « It is a real joy for me to embody their iconic fragrance today ».
«There is a real continuity between Chloé fashion and the fragrances we develop. Chloé has known a worldwide success since its launch in 2008. It seemed totally coherent to us to link even more the fashion and fragrance universes by choosing Suvi, Chloé’s face for the autumn/winter 2012-2013 fashion campaign. She is fresh, elegant and feminine. She perfectly incarnates the Chloé woman”, says Françoise Mariez, Senior Vice President International European Marketing Licenses, Coty Prestige.